The enterprise is entering a new “post-digital” era, where success will be based on an organisation’s ability to master a set of new technologies that can deliver personalised realities and experiences for customers, employees and business partners, according to Accenture Technology Vision 2019, the annual report from Accenture that predicts key technology trends that will redefine businesses over the next three years.
According to this year’s report, entitled, “The Post-Digital Era is Upon Us — Are You Ready for What’s Next?,” the enterprise is at a turning point.
Digital technologies, the report stated, enable companies to understand their customers with a new depth of granularity; give them more channels with which to reach those consumers and enable them to expand ecosystems with new potential partners. But digital is no longer a differentiating advantage — it’s now the price of admission.
In fact, nearly four in five (79 per cent) of the more than 6,600 business and ICT executives worldwide that Accenture surveyed for the report believe that digital technologies — specifically social, mobile, analytics and cloud — have moved beyond adoption silos to become part of the core technology foundation for their organisations.
“A post-digital world doesn’t mean that digital is over,” said Mr Niyi Tayo, Accenture’s Technology Managing Director.
“On the contrary, we’re posing a new question: As all organisations develop their digital competence, what will set YOU apart? In this era, simply doing digital isn’t enough. Our technology vision highlights the ways in which organisations must use powerful new technologies to innovate in their business models.”
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