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ADVAN forum explains efficacy of storytelling in brand-consumer connection

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ADVAN forum explains efficacy of storytelling in brand-consumer connection

Multi-talented movie producer and director, Femi Odugbemi,   has advised brand owners to adopt storytelling as tool to create necessary connection between brands and consumers. He spoke at the just concluded Advertisers’ Association of Nigeria (ADVAN) forum and awards in Lagos.

Continue reading ADVAN forum explains efficacy of storytelling in brand-consumer connection at Vanguard News Nigeria.

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