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ADVAN forum explains efficacy of storytelling in brand-consumer connection

Multi-talented movie producer and director, Femi Odugbemi,   has advised brand owners to adopt storytelling as tool to create necessary connection between brands and consumers. He spoke at the just concluded Advertisers’ Association of Nigeria (ADVAN) forum and awards in Lagos.
Continue reading ADVAN forum explains efficacy of storytelling in brand-consumer connection at Vanguard News Nigeria. …

ADVAN inaugurates working committee members

ADVAN inaugurates working committee members

The Advertisers Association of Nigeria (ADVAN) has inaugurated members of its working committee. The committees which will be the engine room for the association’s programs for the next two years are-Public Sector, Stakeholder Engagement and Advocacy, Membership and Value, Data, Insight and Content and Education, Capacity Building Committees.
Continue reading ADVAN inaugurates working committee members at Vanguard News. …

APCON should be led by people with industry knowledge, not politicians —Folake Ani-Mumuney

Saraki sacks 100 aides, says mass sack not targeted at inherited staff

In this interview, Head of Marketing and Corporate Communications, First Bank of Nigeria Plc and president, Advertisers Association of Nigeria (ADVAN), Mrs. Folake Ani-Mumuney, dwells on development in the nation’s marketing communications industry, posits that […]
The post APCON should be led by people with industry knowledge, not politicians —Folake Ani-Mumuney appeared first on Tribune. …

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