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Marketing communications reporting has been watered down by the new media —Clara Chinwe Okoro, COO, Executive Producer, Brandworld Media

Chief Operating Officer/ Executive Producer, Brandworld Media, Clara Chinwe Okoro, in this interview, bares her mind on issues affecting the nation’s marketing communications industry, including the advent of the new media and its adverse effects on the industry, especially marketing communications reportage. Excerpts:
The post Marketing communications reporting has been watered down by the new media —Clara Chinwe Okoro, COO, Executive Producer, Brandworld Media appeared first on Tribune Online. …

IMC: Multiple taxation, APCON council, others top stakeholders’ agenda for incoming governments

For practitioners in the nation’s integrated marketing communications, the last four years were not without their memories. They believe decisions and policies, actions and inactions of the nation’s leaders at the three tiers of government, during  the said period, went a long  way in ‘making’ and ‘unmaking’ the multi-billion naira industry. The consensus, in the […]
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DFIs are promoting local currency debt for viable project finance

Reporter, Project Finance at London based News and financial data firm, Debtwire CEEMEA, Mr Richard Lawrence Ndem, identifies investing and financing opportunities in Nigeria and the role of Development Finance Institutions (DFIs) in long-term financing, in this interview with CHIMA NWOKOJI. Excerpts:
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LASCOPA gets cases of expired products from Lagos markets weekly —Olugbode

The General Manager, Lagos State Consumer Protection Agency (LASCOPA), Mrs Kemi Olugbode. In this interview with AKIN ADEWAKUN, speaks on the activities of the agency since its establishment in March, last year, noting that consumers in the state are becoming increasingly aware of their rights and are gradually coming out to seek redress at the agency.
The post LASCOPA gets cases of expired products from Lagos markets weekly —Olugbode appeared first on Tribune Online. …

Trophy Lager promo produces 40 millionaires in 10 weeks

A total of 40 millionaires have emerged at the just-concluded Honourable Millionaires  promo, organized by Trophy Lager, a beer brand from the stable of International Breweries Plc. The national consumer promo was designed to  celebrate the brand’s 40 years of facilitating goodwill and celebration. The 10-week promotion, commenced on October 1 and lasted till December […]
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Elections: We’ll always maintain our neutrality — APCON

The apex regulatory body in the nation’s advertising industry,  the Advertising Practitioners Council of Nigeria (APCON), has refuted claims in some quarters that its clamp down on some campaign billboards and posters of some political parties were targeted at opposition parties to favour the ruling party. The Council’s  Acting Registrar, Mrs. Ijedi Iyoha, while reacting  […]
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Tribune at 70: Using the past to renew the present

Seven decades of robust journalism History was again made in the nation’s media landscape, in Lagos, last week, when its oldest surviving newspaper brand,  the Nigerian Tribune, unveiled its new-look, as part of  activities marking the Newspaper’s seven decades of robust journalism in Nigeria. Besides the overwhelming and very impressive attendance, which saw the facilities […]
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The media must challenge the concept of citizen journalism —Lanre Arogundade, Director, International Press Centre

Director, International Press Centre (IPC) and former Chairman, Nigerian Union of Journalists (NUJ), Lagos chapter, Mr. Lanre Arogundade, believes journalism should be accorded the utmost respect it deserves, arguing that the idea of citizen journalism derogates the practice and should not be encouraged.
The post The media must challenge the concept of citizen journalism —Lanre Arogundade, Director, International Press Centre appeared first on Tribune Online. …

Marketing practitioners should be ready to innovate, re-strategise during tough times —President, NIMN

President of the National Institute of Marketing of Nigeria (NIMN), Mr. Tony Agenmonmen, in this interview by AKIN ADEWAKUN reviews the performance of marketing practice in the outgone year, while counseling marketing practitioners on the need to innovate to enable them survive perilous economic times. Excerpts:
The post Marketing practitioners should be ready to innovate, re-strategise during tough times —President, NIMN appeared first on Tribune Online. …

How we grew our subscriber base to over three million in two years —Scooper

DESPITE being relatively new in the media space, especially in the online space, the management of  newly-launched  premium  news and fun content application, Scooper, said it had been able to grow the app’s subscriber base  to over  3 million, within two years, a development it attributed to  continuous innovation offerings. Speaking over the weekend in […]
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