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We’ll build on achievements of 2018 —Surveliant Fire Ltd boss

Suspense as PTAD keeps mum on Senate’s call to reinstate disengaged staff

MANAGING Director and Chief Executive Officer of Surveilant Fire Limited, Nigeria’s foremost fire engineers, Jumade Adejola, has expressed his company’s  confidence ahead of the new year. In an exclusive chat with Brands & Marketing in Lagos, Adejola said though Year 2018 might be dull,  it had been an average year for the safety business. He […]
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Is INEC really set for election?

Breaking: Police IG Appears Before Senate Committee Over Benue Killings

I wonder where the sanity of the Nigerian election process went and when the Nigerian dream would be achieved; the dream of the founding fathers of the nation who, through sweat and blood, sacrificed all they could for a better Nigeria. Lagos will generate 1,000MWs in 18 months, 3,000MWs in 4 years ― Agbaje I […]
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Agency watch: DDB Lagos and the march to ‘creative’ stardom

Appeal Court orders day-by-day hearing in suit against lawmaker

Undoubtedly, the 13th edition of the Lagos Advertising and Ideas Festival  (LAIF), again,  provided the nation’s creative industry the opportunity to celebrate  some of the country’s finest  agencies and brands for their creative prowess. Trailer allegedly carrying ‘campaign rice’ kills over 20 in Ekiti Interestingly, one of the agencies that caught stakeholders’ attention at the […]
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Eat‘N’Go gives 2018 scorecard, unveils new marketing strategies

The management of Eat’N’Go Limited, a leading franchisee for pizza making company – Domino’s Pizza and its two other brands, Cold Stone Creamery and Pinkberry Gourmet Frozen Yoghurt, has highlighted the company’s  key achievements in 2018 and unveiled some of the strategies that would be deployed, in the new year, to further enhance the company’s […]
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TLLM set to unveil Africa as new frontier for luxury market

2019 budget shocker: Nigerians query FG over N305bn fuel subsidy provision

Following a highly successful maiden event last year,  organisers of the annual The Luxury Lifestyle Market (TLLM),  scheduled for the month of February, this year, in Lagos,  have stated this year’s edition of the event would be used to explore new frontiers for luxury market in Nigeria. Lionheart: Nollywood struck dumb as Genevieve Nnaji breaks […]
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Factors, events that will shape IMC this year

The beginning of every year presents the opportunity for individuals and corporates to review the preceding year, preview and re-strategise, if need be, for the new  year. Just like in the  other sectors of the nation’s economy, the race and scampering for the resources of 2019 are  gradually taking off in its  integrated marketing communications  […]
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2018 Outdoor Ad: Bleeding business in a shrinking, over-regulated market

OUTDOOR sector has become endangered species in the country. Practitioners  contend with regulatory bottlenecks and harsh economy. From left,  right and centre,  we are been bashed, and the  government cares less about our challenges. Rather, it  keeps putting pressure on us, not minding the challenges we are facing as businessmen, ”  the president of the […]
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Social media, others, my key communication channels to engage Lagosians —Sanwoolu

THE All Progressives Congress (APC) gubernatorial candidate in Lagos State, Mr Babajide Sanwoolu has disclosed his intention to deploy different marketing communication tools to engage Lagosians, as he seeks the residents’ consent for office, at the general elections, scheduled to hold next year. Speaking to some Brands journalists at the Lekki Toll Gate, on Victoria […]
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Call NLRC to order NIMN boss urges FG, as institute inducts new fellows

THE President of the National Institute of Marketing of Nigeria (NIMN), Mr Tony Agenmonmen has called on the nation’s Vice President, Professor Yemi Osinbajo and the Minister of Trade and Investments, Dr Okechukwu Enelamah to call the National Lottery Regulatory Commission (NLRC) to order over the commission’s constant harassment, saying that the activities of the […]
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Why we changed from 141 Worldwide to Nitro 121 —Omoyele

The decision to drop the popular name, 141 Worldwide, by its management, took the nation’s marketing communications space by surprise. The Managing Director of Nitro 121, Mr Lampe Omoyele, in this interview with Akin Adewakun, explains the reasons for the action and the company’s new focus. Excerpts:
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