MANAGING Director and Chief Executive Officer of Surveilant Fire Limited, Nigeria’s foremost fire engineers, Jumade Adejola, has expressed his company’s confidence ahead of the new year. In an exclusive chat with Brands & Marketing in Lagos, Adejola said though Year 2018 might be dull, it had been an average year for the safety business. He […]
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Brands and Marketing
Is INEC really set for election?
I wonder where the sanity of the Nigerian election process went and when the Nigerian dream would be achieved; the dream of the founding fathers of the nation who, through sweat and blood, sacrificed all they could for a better Nigeria. Lagos will generate 1,000MWs in 18 months, 3,000MWs in 4 years ― Agbaje I […]
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Agency watch: DDB Lagos and the march to ‘creative’ stardom
Undoubtedly, the 13th edition of the Lagos Advertising and Ideas Festival (LAIF), again, provided the nation’s creative industry the opportunity to celebrate some of the country’s finest agencies and brands for their creative prowess. Trailer allegedly carrying ‘campaign rice’ kills over 20 in Ekiti Interestingly, one of the agencies that caught stakeholders’ attention at the […]
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Eat‘N’Go gives 2018 scorecard, unveils new marketing strategies
The management of Eat’N’Go Limited, a leading franchisee for pizza making company – Domino’s Pizza and its two other brands, Cold Stone Creamery and Pinkberry Gourmet Frozen Yoghurt, has highlighted the company’s key achievements in 2018 and unveiled some of the strategies that would be deployed, in the new year, to further enhance the company’s […]
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TLLM set to unveil Africa as new frontier for luxury market
Following a highly successful maiden event last year, organisers of the annual The Luxury Lifestyle Market (TLLM), scheduled for the month of February, this year, in Lagos, have stated this year’s edition of the event would be used to explore new frontiers for luxury market in Nigeria. Lionheart: Nollywood struck dumb as Genevieve Nnaji breaks […]
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Factors, events that will shape IMC this year
The beginning of every year presents the opportunity for individuals and corporates to review the preceding year, preview and re-strategise, if need be, for the new year. Just like in the other sectors of the nation’s economy, the race and scampering for the resources of 2019 are gradually taking off in its integrated marketing communications […]
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2018 Outdoor Ad: Bleeding business in a shrinking, over-regulated market
OUTDOOR sector has become endangered species in the country. Practitioners contend with regulatory bottlenecks and harsh economy. From left, right and centre, we are been bashed, and the government cares less about our challenges. Rather, it keeps putting pressure on us, not minding the challenges we are facing as businessmen, ” the president of the […]
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Social media, others, my key communication channels to engage Lagosians —Sanwoolu
THE All Progressives Congress (APC) gubernatorial candidate in Lagos State, Mr Babajide Sanwoolu has disclosed his intention to deploy different marketing communication tools to engage Lagosians, as he seeks the residents’ consent for office, at the general elections, scheduled to hold next year. Speaking to some Brands journalists at the Lekki Toll Gate, on Victoria […]
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Call NLRC to order NIMN boss urges FG, as institute inducts new fellows
THE President of the National Institute of Marketing of Nigeria (NIMN), Mr Tony Agenmonmen has called on the nation’s Vice President, Professor Yemi Osinbajo and the Minister of Trade and Investments, Dr Okechukwu Enelamah to call the National Lottery Regulatory Commission (NLRC) to order over the commission’s constant harassment, saying that the activities of the […]
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Why we changed from 141 Worldwide to Nitro 121 —Omoyele
The decision to drop the popular name, 141 Worldwide, by its management, took the nation’s marketing communications space by surprise. The Managing Director of Nitro 121, Mr Lampe Omoyele, in this interview with Akin Adewakun, explains the reasons for the action and the company’s new focus. Excerpts:
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