Another World Consumer Rights Day [WCRD] is here again. Precisely on Friday 15th March, 2019. The theme for this year’s WCRD is ‘Trusted Smart Products’. Last year, the theme was ‘making digital market places fairer’ Building on the success of last year’s theme, the 2019 campaign, according to Consumer International, will highlight what consumers want and […] …
consumers
Connecting with Consumers
Title of book: Connecting with consumers: insights engagement conversations. Author: Akachi Ogbonnaya Ngwu Publishers: Consumer Scores International Limited Year of publication: 2018. ISBN:978-967-535-7 Book Reviewer: Martins Hile, Executive Editor, Financial Nigeria Magazine. The Author of this book is a core marketing communication professional, yet he is also a writer. And we must commend him for […] …
Heineken’s interactive bottles engage consumers in new digital campaign
Global premium beer brand, Heineken, has unveiled limited edition interactive bottles, aimed at engaging the brand’s teeming consumers, through a digital campaign, that deployed over 100 social media influencers. The bottles, according to the brand, […]
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Industrial, Banking, Consumers Goods stocks lift NSE Index by 65 bases points
The Nigerian equities market, on Thursday rose by 65 bases points, bps on renewed bargain hunting activity with the Nigerian Stock Exchange, NSE recording 23 gainers against 20 losers.
The post Industrial, Banking, Consumers Goods stocks lift NSE Index by 65 bases points appeared first on Vanguard News. …
Consumers should fight abuse by insisting on rights
Consumers have a big role to play in stemming the high level of consumer abuse in the country. The government can enact laws, government regulatory agencies regulate the manufacturers, service providers monitor the market, educate and enlighten the consumers of their rights, but it is the sole responsibility of the customer to be on theRead More
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New deal for pay-TV consumers
A new and exciting viewing experience is here for consumers of pay television (pay-TV) services in Nigeria. With the introduction of ‘pay-per-day’ or ‘pay-as-you-watch’ service by StarTimes, the latest entrant into the pay-TV market has warmed itself into the hearts of subscribers. This market strategy, which targets low income subscribers, may have ignited a freshRead More
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Consumers beware of adulterated palm oil
The news that went round, last week, warned consumers to stay away from any palm oil originating from Ghana. According to the email I received from one of our ardent readers, the Swiss government issued a warning and a recall of ‘Zomi’ and ‘Polifuds’ brand palm oil from Ghana due to the presence of ‘SudanRead More
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