ADVERTISING and brands experts in Africa have been advised to adopt strategic brand planning and innovations in order to compete with global brands.
Continue reading 2018 LAIF Masterclass: How African brands can compete against global rivals — Experts at Vanguard News Nigeria. …
Ikechi Odigbo
APCON reform, if fully implemented, will boost industry growth — Odigbo, AAAN President
‘Most advertising agencies in dire straits’
Ikechi Odigbo, Managing Director, DDB Lagos, a frontline advertising company, is the current President of the Association of Advertising Agencies of Nigeria, AAAN. In this interview with Ibrahim Apekhade Yusuf he outlines his vision for the organisation vis-à-vis strategies to improve theory and praxis of advertising across the board. Excerpts: As the current president ofRead More
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