MTN Nigeria has launched its first affordable smartphone powered by Kai Operating System (KaiOS). Speaking at the launch of the smartphone in Lagos, Rahul De, chief marketing officer (CMO) of The post MTN launches ‘affordable’ smartphone appeared first on TheCable.
Manufacturers of phone devices are locked in intense competition for consumers’ patronage in the smartphone segment to boost their market shares.
The manufacturers are competing for additional market share with the release of new phones such as the iPhone series from Apple and Galaxy from Samsung.
The leadership tussle is mainly between Samsung’s Galaxy Note 9 and Apple’s iPhone X.
New features being added to ensure greater acceptability include organic light emitting diode, OLED screen, facial recognition (Face ID), wireless-charging support and an upgraded dual camera.
The phone makers have also developed other new camera features which include screen optimizer and flaw detection. Others are larger storage capacity, Desktop experience (DeX) and aspect ratio display performance, as well as S Pen (Stylus pen) which is a capacitive and resistive touch screen technology.
Advantages and disadvantages
Vanguard Companies and Markets’ findings reveal that Apple’s policies are not often fully pro-consumer. Apple’s smartphones and iPhones, do not support expandable memory (no MicroSD slot). It sells its memory cards and phones at high margins, although lower in the low-end capacity iPhones.
Most consumers prefer entry-level iPhone than spend extra on a high-capacity iPhone.
Samsung, however, took a different approach. The Galaxy Note 9 comes with either 128GB or 512GB of internal storage; both models still support expandable storage thanks to a microSD card slot.
The Galaxy Note 9 supports expandable storage and tops 512GB instead of 256GB for iPhone X. So the Note 9 has more available storage out of the box, and you can put a 512GB microSD card for a whopping…
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