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CSR: Lager Beer to Empower Consumers in Asaba

CSR: Lager Beer to Empower Consumers in Asaba

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Life Continental lager beer will be taking its flagship CSR initiative, Life Progress Booster, to the capital city of Delta State.

To be part of the initiative, interested participants are required to submit their business proposals at designated drop points or visit Life Continental Beer website – life-nigeria.com to send in their entries.

Shortlisted candidates will then proceed to pitch their existing businesses to a team of business experts and judges including Chief Technologist, Enugu State University, Dr Ferdinand Ozoani, a member of Customary Court Enugu, Mr Michael Ndubuisi, and amongst others in the panel of judges. Successful candidates across the catchment zones get to receive grants to enliven their businesses.

Under this scheme, the brand plan to toke up those core attributes of enterprise, hard work and ingenuity of the Igbo man and still make life fun, the brand has said.

Life Continental Lager Beer is a beer from the stables of Nigerian Breweries Plc made from the choicest grains, hop extract and the purest of waters.  It is brewed to give that rich, crisp distinctive taste and well-rounded aroma in true quality fashion of the master brewers.

In this fourth edition of the initiative, the brand will be reaching out to the Igbo community in the seven states of Enugu, Abia, Anambra, Imo, Ebonyi, Delta and Rivers where Life Continental lager beer is the beer of choice and market leader in the mainstream lager beers.

In Asaba, a city strategically located on a hill at the western edge of the Niger Bridge, the Life Progress team will visit Ogbegonogo market to boost the awareness for the programme which produced Godwin Nkechinyere, a barber and Okoye Amarachukwu, a spare part dealer, as beneficiaries of N300,000 each at the last live show in Ekwulobia, Anambra state.

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