Diageo, UNITAR collaborate on road safety

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The parent company of Guinness Nigeria Plc, Diageo, has partnered the United Nations Institute for Training and Research to promote road safety and sustainable transport systems in the country.

The organisations recently held a two-day workshop, which brought together various stakeholders playing a part in developing transport systems and promoting road safety in Nigeria.

The Director of Corporate Relations, Guinness, Mr. Sesan Sobowale, said that by partnering UNITAR, Guinness Nigeria and Diageo had shown continued commitment to responsible use of alcohol and the prevention of alcohol-related road traffic accidents.

He said, “We believe that a single death caused by drinking and driving is one too many and must be prevented. We are encouraged that over the last few years, the number of alcohol-related fatalities has fallen significantly in many countries.

“However, there is more to do and we are committed to playing our role in eradicating harm caused by drink driving in Nigeria. This new partnership with UNITAR is important as it will allow us to work together to deliver the global goal of halving drink driving road traffic deaths.”

 The event was attended by the Permanent Secretary of the Federal Ministry of Transportation, Mallam Sabiu Zakari, who represented the Minister for Transportation, Mr. Rotimi Amaechi; the Lagos State Commissioner for Transportation, Anofiu Elegushi;  the Sector Commander, Federal Road Safety Corps, Ogun State Command, Clement Oladele; the Lagos Sector Commander of the FRSC, Mr. Hyginus Omeje; transport experts from Kennesaw State University, Georgia, USA, and officers of the FRSC.

The Country Head and Resident Representative of UNITAR in Nigeria, Dr. Larry Boms, said road safety was a top priority in the 2030 agenda for sustainable development, which aimed to reduce road traffic deaths and injuries by 50 per cent by 2020.

 “I am looking forward to bringing to fruition this new initiative between the United Nations and Guinness Nigeria/Diageo. Achieving the 2030 Development Agenda and its different goals will only be possible through innovative partnerships with the private sector such as this one, where different stakeholders join forces to reach specific beneficiaries and targets by sharing their respective expertise and resources,” he said.

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