Experts to discuss branding by SMEs

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The Group Managing Director, Agile Communications and former President, Association of Advertising Agencies of Nigeria, Rufai Ladipo, has said there is hardly any economy in the world that can prosper without healthy, competitive and flourishing small and medium-sized enterprises.

Speaking at a press conference on the median edition of the SMEs Brands and Conference 2017 themed: ‘Unlocking business growth through branding’, Ladipo said, “They form the foundation on which a lot of world economies are built and currently generate a significant percentage of Nigeria’s Gross Domestic Product.”

According to a recent research, SME employees account for around 85 per cent of the total workforce in the country, which is a wide margin compared to the obtainable rate in other parts of the world.

Ladipo urged both the public and private sectors to channel their resources to educating and facilitating the ventures to realise their full potential to the benefit of the entire population.

He stated that the 2017 edition of the SME Brands Conference and Expo would focus on exploring and leveraging the various techniques of strategic business communication and establishing a distinct brand identity, and exploiting the media to achieve the desired positioning.

“The subject of branding has been identified as a key factor in determining the viability of SMEs, as countless surveys and analysis give credence to the speculations that the rapid collapse of many ventures can be attributed to the consistent disregard for brand building; this is also while acknowledging other contributory factors such as budget and capacity,” he added.

The forum, according to him, has been tailored to evaluate the various factors and identify best practices and combined measures towards rapid improvement on SMEs that will attend the conference.

The Managing Director/CEO, Purple Pearl Consulting, one of the organisers of the event, Mrs. Bolajoko Bayo-Ajayi, said typically, when SMEs were discussed, financing, capacity building and infrastructure were the areas of concern to stakeholders.

According to her, for the SMEs to effectively fulfil their role in the economy, branding is an idea that they need to embrace.

Some of the speakers scheduled for the forum are the Chief Executive Officer/Chief Operating Officer, X3M Ideas, Steve Babaeko; Managing Director/CEO, Brandzone Consulting LLC, Chizor Malize; Chief Marketing Officer, Interswitch Group, Cherry Eromosele; and MD/CCO of Noah’s Ark Communications, Lanre Adisa, among others.

Philips Consulting appoints Taiwo as MD

The Board of Phillips Consulting Limited has appointed Mr. Robert Taiwo as the managing director.

A statement obtained from the firm said that Taiwo would be reporting directly to the Executive Chairman, Mr. Foluso Phillips.

It added that Taiwo would provide day-to-day leadership at the PCL and be responsible for the execution of strategy for the management consulting firm, which is involved in human capital and talent management; learning and development; technology services; strategy; business operations and financial advisory services; and business process outsourcing.

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