FCMB gives car, bursary, others at Flexx promo

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First City Monument Bank Limited has rewarded its customers, who participated in its Flexx promo with car and various other gifts.

A statement by the bank said Precious Onyekachi emerged winner of a brand new Hyundai Veloster car.

She emerged at a draw ceremony held at the Lagos University Teaching Hospital, Idi-Araba Lagos, on February 14, the bank said in the statement obtained on Wednesday.

The event was part of the bank’s activities to celebrate this year’s Valentine Day.

Among other prizes doled out to the hundreds of students, who graced the event, another set of 100 winners received smartphones, while 20 others were beneficiaries of bursary awards to the tune of N50,000 each.

The promo, which ran for nine months, was among the benefits to customers that opened FCMB’s youth-centric banking product, known as Flexx account.

The statement said, “To participate in the reward scheme, all a Flexx account holder was required to do was to maintain an average balance of N10,000 monthly within the promo period.”

The bank in July last year unveiled the FCMB Flexx Hub, an exclusive banking arena for its youth customers who held the Flexx account.

It presently has Flexx Hubs at MediLag and Ahmadu Bello University in Zaria, Kaduna State, with plans to open additional ones in campuses across Nigeria this year, according to the bank.

The Flexx proposition was targeted at young people actively seeking platforms that would allow them to express their uniqueness, while building skills for financial success, it added.

It was designed to meet the overall financial needs of young people within the age range of 16 and 25 years, where and how they would want those needs to be met, it stated.

A winner of a smartphone, David Eboh, was said to have commended the bank for developing a product focused not just on exciting youths, but empowering them for life after school.

The FCMB’s Divisional Head, Retail Banking, Mr. Olu Akanmu, was quoted to have said, “What you have witnessed today is one of our ways of recognising youths as the central force for social and economic development, and the hope for the future. As a business, we do not take this segment for granted.”

Akanmu, who was represented at the event by the Group Head, Retail Liability Products of FCMB, Mr. Shamsideen Fashola, explained, “Flexx is not just an account, but a lifestyle platform that offers a customer experience centred around fun, future and banking.

“The tripod of ‘FFB’ is served through digital channels that fit into the lifestyle of the Flexx target market, which include the Mobile App, a Microsite and an Online Account Opening platform, all of which allow a potential Flexx customer to open an account with FCMB without having to visit a branch.”

The Group Head, Corporate Affairs of the bank, Mr. Diran Olojo, said, “The youth segment is critical to our success as a retail brand. We are positioning the FCMB as a youthful, vibrant and accessible brand and this segment is instrumental in harnessing that positioning for various reasons, including the massive population size in comparison to other segments.’’

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