FIRST City Monument Bank (FCMB) Limited has rewarded one of its customers, Samuel Precious Onyekachi, with a brand new Hyundai Veloster car, in its loyalty reward scheme – Flexx Promo. She emerged at the draws ceremony held at the Lagos University Teaching Hospital, Idi-Araba, Lagos to celebrate this year’s Valentine Day. Another set of 100 winners received smart phones, while 20 others were beneficiaries of bursary awards to the tune of N50,000 each.
The promo, which ran for nine months, was among the benefits to customers who opened FCMB’s youth-centric banking product, known as Flexx account. To participate in the reward scheme, all a Flexx account holder was required to do was to maintain an average balance of N10,000 monthly within the promo period.
The bank in July last year, unveiled the FCMB Flexx Hub, an exclusive banking arena for its youth customers who hold the Flexx account. It presently has Flexx Hubs at MediLag and Ahmadu Bello University in Zaria, Kaduna State, with plans to open additional ones in campuses across Nigeria this year.
•Adamu Nuru, MD/CEO, FCMB
The Flexx proposition is targeted at young people who are actively seeking platforms that allow them express their uniqueness, while building skills for financial success. It is designed to meet the overall financial needs of young people within the age range of 16 and 25 years, where and how they want those needs met.
This is summarised in the description of Flexx as, “An app, a card, an account”, which gives account holders the freedom to bank on the go, using the Flexx Mobile App. A winner of a smart phone, David Eboh, was full of commendation to the bank for developing a product focused not just on exciting youths, but empowering them for life after school.
‘’I consider the FCMB Flexx product as a life-changing one because of the many benefits it offers not just to me at the moment, but in future. I am very excited to have emerged as one of the winners of the promo and I look forward to benefiting more from being a customer of FCMB”, he added.
Speaking at the event, FCMB’s Divisional Head, Retail Banking, Mr. Olu Akanmu, said: “What you have witnessed today is one of our ways of recognizing youths as the central force for social and economic development, and the hope for the future.
As a business, we do not take this segment for granted”. On what makes Flexx different from the generic offering for young people in the Nigerian banking space, Akanmu, who was represented by the Group Head, Retail Liability Products, FCMB, Mr. Shamsideen Fashola, explained that, “Flexx is not just an account, but a lifestyle platform that offers a customer experience centered around Fun, Future and Banking (FFB).
The tripod of ‘FFB’ is served through digital channels that fit into the lifestyle of the Flexx target market which include the Mobile App, a Microsite and an Online Account Opening platform, all of which allow a potential Flexx customer to open an account with FCMB without having to visit a branch”.