The ministry of industry, trade and investment in partnership with brand carnival project development move to promote entrepreneurship drive among Nigerians, by encouraging patronage of made in Nigeria products
A delegation led by the Project Coordinator of the Nigerian Brands Carnival, Mr. Adegboyega Ojuolape, to the Minister of State, Industry, Trade And Investment, Aisha Abubakar, in Abuja, said the partnership was aimed at commercialisation of made in Nigeria products that are currently lying dormant and unrecognised on the shelves.
Ojuolape said, “The project would explore opportunities for the Nigerian manufacturer and budding entrepreneurs to ensure the projection and protection of Made in Nigeria brands. It is in this reality that we are creating a sustainable platform that would serve as a proactive response to the need for Nigerians to celebrate, promote and patriotically support MADE IN NIGERIA.
“It is an uncommon integrated campaign and reward platform that gives corporations and entrepreneurs the opportunity to tell their stories, share their experience and collaborate to support Nigerian products and services, whilst recounting concerns with public policy crafters and government on the need to continue to prioritise support for made in Nigeria.
“The target or gathering of 774 brands from across the 774 local government areas in Nigeria at a 7-day event is consisting of a daily exhibition, 1st made in Nigeria conference musical performances award presentations, comedy show, a networking dinner and the launching of face of made in Nigeria competition.
“We are here to see how we can leverage on what you are doing to develop the economy and also how our members who are into SMEs can key into what it has on ground, benefit from it and help in developing the economy generally.
“The Nigerian brands carnival, a trademark platform of brands carnival projects development Nigeria limited, is coming against the backdrop of a comparatively challenging business environment, where entrepreneurs have gone on to create exceptional brands of product and services that are largely qualitative, but unfortunately generally unknown and under rewarded.
“Our focus is to deliver a Nigerian brands carnival that truly reflects possibilities in the country for all its people by championing the call to action from the private sector, celebrating and rewarding those that have brazes the trail, whilst delivering a world-class event to the enchantment of all stakeholders.
Speaking, the Minister of State for Industry, Trade and Investment, Hajia Aisha Abubakar, expressed her ministry’s willingness to partner with organisations in promoting patronage for made in Nigerian products. She said the ministry would support and empower SMEs through impartation of technologies, engineering principles and patronage for made in Nigerian products. She said the ministry would support and empower SMEs through impartation of technologies, engineering principles and practices for the production of equipment that will meet international standard as well as sustenance of a flourishing local, capital goods and industries.
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