Have you ever been away from home and realised that you forgot to pay a bill? Or you need to check your bank balance before making a big purchase? In the past, these situations would have caused problems for the typical bank customer. But now, with the rise in mobile banking, consumers can simply use their smartphones to authorise a payment or request a text with their bank balance.
Smartphones are taking the place of personal computers for many customers, says Greg Schwartz, chief information officer and senior vice president of USAA in San Antonio.
“Anything that you can do on a dot-com platform, you should have the ability to do on a mobile platform,” he says.
Are you taking advantage of all the mobile banking features available from your local financial institution?
According to www.bankrate.com, here are five popular services consumers can use to enhance their banking experience:
Check balances before large purchases
Consumers can use their mobile phones to quickly see how much money is available before making a large retail purchase, says Secil Watson, senior vice president for Internet and mobile banking at Wells Fargo in San Francisco.
She says customers report that they often want to purchase something at a retail location with their debit card but don’t know if they have enough money in their current accounts. With mobile banking, customers can discreetly check their balance and know whether the sale will be approved, she says.
In addition, Watson says customers can sign up to receive text alerts when an account gets overdrawn or the balance drops below a certain point. “Being able to see account balances and details are important requirements,” she says.
Consumers who check their accounts regularly are helping to protect themselves from identity theft, says Ted Bissell, a management consultant with PA Consulting Group, a management and IT consulting firm in New York.
“Mobile banking helps people stay on top of their accounts, and the more people stay on top of their accounts, the more likely they are to reduce overdraft mistakes or become victims of fraud,” he says.
Many banks have custom-designed applications, or apps, for specific smartphones, such as the iPhone, Android and BlackBerry. These mobile banking apps often provide faster interfaces and added layers of security, such as password protection, says Bissell.
In addition, apps can provide customers with a more comprehensive banking experience.
Locate nearest ATM centre
When customers need cash but they’re away from home, they can use their smartphones to find nearby teller machines. Many banks help customers find ATMs that are within the bank’s network so their customers can avoid an ATM surcharge, says Bissell.
With mobile banking, this is possible because smartphones can take advantage of the Global Positioning System technology to locate where the customer is, he says. If consumers can find ATMs that don’t charge fees, they can save a lot of money, says Bissell.
Make payments or transfers
Smartphones allow consumers to pay outstanding invoices to the bank or third parties, even if they don’t have access to their chequebooks or computers. That’s because they can use their phones to sign into their current and savings accounts and initiate a transaction or transfer funds, says Bissell.
This mobile banking feature is helpful for customers who may have forgotten to pay a bill in the past but are now very close to the due date. “They could avoid a late fee,” he says.
Still, whenever it comes to sending money, security will always be a concern. Bissell says that for protection, banks use some of the same security measures with smartphones that they use with desktop access, such as encryption. “Once a session is encrypted, it’s just as secure as any online banking application,” he says.
Some mobile banking customers have the ability to deposit a payroll or other cheque into their current accounts by simply taking a photo of it from their phone and uploading it. “You can send an image to the bank and have it treated as a deposit,” says Bissell.
While it is possible in other countries, Nigeria is yet to start doing this.
Once a customer deposits the cheque, he or she can have immediate access to the funds in most cases, says Schwartz. He adds that this feature is especially important for customers who bank at institutions that don’t have brick-and-mortar branches. It is one major way for banks to connect with their customers, wherever they are, he says.
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