FrieslandCampina, Sifax, others bag brand awards

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FrieslandCampina, makers of Peak and Three Crowns Milk, and Sifax Group, a shipping and logistics firm, have emerged gold winners of the ninth edition of Nigeria Brand Awards.

FrieslandCampina won gold in the innovative campaign category with its PECADOMO campaign for Peak, while Sifax emerged winner in the shipping and cargo category.

Several organisations also picked up platinum, diamond and gold awards, a statement by the organisers said on Thursday.

It quoted the Corporate Affairs Manager, Sifax Group, Muyiwa Akande, as saying that the company’s decision to participate in the awards was informed by the credibility of the process.

He also expressed delight that some of the company’s achievements were being celebrated, a development, he argued, would spur the firm to continue to improve on its services.

 The Chief Executive Officer, Chain Reactions, whose company came tops in the Public Relations category, Mr. Israel Jaiye Opayemi, expressed delight that the PR firm was also recognised at a time the nation’s business climate was hazy.

Julius Agenmonmen, whose company, Brandlife won the laurel in the marketing activation category, commended the organisers for deeming it fit to reward excellence, especially at a critical period, when businesses were finding it difficult to survive.

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