Glo leads mobile data democratisation

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Globacom Nigeria has initiated a new regime of mobile internet data, which aims at making internet accessible to more Nigerians.

The company is offering 90MB bundle for N100; 250MB for N200 and 2GB for N500. This has transformed data from being luxury, previously accessible by the middle class, to becoming the most affordable daily consumable. This bold strategic decision of Glo is more of value creation and less of competitive drive. It is a mark down that has given subscribers the opportunity to engage the internet more productively.

Before Globacom’s drive towards democratisation, mobile internet data was premium, like a bottle of Hennessey, available only to the well-to-dos of the society. Jio, a telco in India just introduced full democratisation of data.

This reporter did a survey on why young people between 16-30 use Glo’s mobile data. Seventy per cent of those interviewed said it is because of the affordability of the data coupled with the data bonuses that comes with voice-call recharge. Many of them explained that Glo’s data services have given them opportunity to engage in both fun and learning.

“Movie streaming and subscribing for movie series online has become possible,” says Damilola Johnson, who is in her early 20s.

Experts have said democratisation of mobile internet data would bring development. Enterprise development, technology advancement and education have been identifies as benefits of internet democratisation. This would only happen when people like farmers, market-women, and okada-riders have access to the internet.

“The world has turned a global village where access to internet should be a thing an average man can afford,” said Ayodeji M. Owolabi, a media researcher.

In its’ contribution to the United Nation’s Sustainable Development drive, the Switzerland-based Internet Society underscored the key role internet would play in attaining the goals. The Internet Society stated: “Internet provides the underpinning platform for the growth of ICTs and for an emerging digital economy, in which production, distribution and consumption depend on broadband networks and services. It will, therefore, be a critical enabler of sustainable development.”

It is, therefore, important that we look at the offerings of Glo as value creation and not necessarily a bid to outmatch its’ competitors. Glo’s engineers said the Data Revolution is a result of proper need assessment and solutions were matched with requirements. Globa-com’s Regional Director, Planning and Technical, Mr. Sanjib Roy called this “advantage to subscribers”. In addition to the unmatched data packages, Glo offers “free YouTube streaming for its loyal subscribers who buy data plans of N500 and above”.

In his recent tweet, public affairs commentator, Henry Okelue said Glo “has everything it takes to be the network of choice in Nigeria, especially with fact that they control a universe of bandwith”. Workers at Globacom’s Headquarters  said a lot of work was on-going to ensure Glo delivers more benefits to subscribers.

An official who would not want to be identified said: “We are building what never existed.”

Okelue said: “They (Glo) can make data on mobile internet become (as cheap as) pure water.’’

This is exactly the direction of the telecom network. The network has made data as cheap as gala, and subscribers are excited about this.

India is enjoying same. Former Samsung executive, Pritam Bhowal, put the new development this way: “Data like ultra-premium whiskey was to be used sparingly and judiciously… All of that has changed now”.

As competition intensifies in the telecom sector, players come up with a lot of benefits for subscribers, focusing on data. However, a fully democratising mobile internet should be the focus for the telcos comes 2018.

The post Glo leads mobile data democratisation appeared first on The Nation Nigeria.

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