AXA Mansard, a member of the AXA Group, the global leader in insurance and asset management, is celebrating International Women’s Day by launching its AXAMansardPressProgress campaign on its various social media platforms.
In a statement by the Program Sponsor of AXA Mansard Sheforshield initiative, Mr Yomi Onifade, the campaign is intended to engage with people on social media by encouraging them to lend their voice to raise awareness and push global attention towards accelerating and ultimately achieving gender parity.
He stated that throughout the month of March, which is also recognised worldwide as Women’s History Month, social media users can be a part of the on-going campaign by simply posting a one-minute video of themselves sharing that ‘progress for Progress’.
According to him, the participant who video has the highest number of likes will win a one-year health insurance package from AXA Mansard HMO. The campaign has already kicked off with video from notable women such as Nollywood actress Iretiola Doyle, personal finance expert Arese Ugwu, weight loss expert Damola Ladejobi (AskDamz), popular wedding photographer Wani Olatunde and a host of other personalities.
Onifade noted that as a global brand, AXA Mansard is proud to be associated with the movement.
‘’We are focused on the well-being of the Nigerian woman and continue to study her nature, her priorities, her struggles and her needs. With this campaign, we seek to better understand her needs in order to be better positioned to meet her aspirations,’’ he added.
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