Pay TV platform, Kwesé, has acquired a significant stake in iflix Africa, which will now form part of Kwesé’s diverse broadcast offering, as the core vehicle to deliver seamless mobile experiences to millions of viewers in Africa.
iflix is an entertainment service for emerging markets, while Kwesé is Econet Media’s pan-African media company.
A statement by Kwese read in part, “Having set up operations in Nigeria, Kenya, Ghana and South Africa, iflix offers users the region’s most extensive collection of highly acclaimed local African and international series and movies, including first-to-market exclusive programming.
“This, in partnership with Kwesé’s broadcast operations and footprint, will create an exceptional mobile offering for consumers on the continent.”
It was gathered that both companies had committed extensive resources with local and international expertise in mobile entertainment to serve Africa’s diverse markets.
The Econet Group Founder and Executive Chairman, Strive Masiyiwa, said, “We are thrilled to deepen our operating partnership with iflix to lead the transformation of media in Africa. Our companies share a mutual passion for innovation, along with a deep understanding of the culture and evolution of digital businesses.
“Mobility in content consumption has grown exponentially in Africa and by partnering with iflix Africa, we are ensuring that we are not only taking part in the evolution, but are leading the movement.”
Masiyiwa added that the partnership between iflix and Kwesé ensured the delivery of relevant and compelling content on the best possible platforms.
The iflix Group Co-founder and Chief Executive Officer, Mark Britt, said, “The strengthening of our relationship with the Econet Group is a huge milestone for iflix. Following the initial phase of building our business in Africa, we have seen tremendous growth across our operating markets, far exceeding our expectations.
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