The La Casera Company has celebrated the International Fruit Day with a focus on the goodness and benefits of apple, and to promote goodwill.
A statement on Wednesday quoted the Managing Director, TLCC, Roland Ebelt, as saying that the idea of the International Fruit Day was to share a meal of fruits with families, friends and the needy.
“In Nigeria, La Casera is seen as the foremost apple soft drink and it is fitting that we use our brand to foster peace and offer comfort to many,” he stated.
He added that the La Casera brand was synonymous with apple and was built on the principle of providing premium quality products at pocket-friendly prices.
Ebelt said, “We are always looking at new ways to delight our consumers and so we put a lot of creative consideration into our brand. We ensure that we are ahead of the curve, while still retaining the high quality we have always been known for.
“This is the reason we have the highest percentage of real juice in the market. We want to be able to give someone a La Casera in place of a real apple and there wouldn’t be much of a difference. That is the aim, to stay creative and innovative under the strictest of conditions. We recently launched two new bottle sizes of 35cl and 60cl to complement our classic 50cl bottle so that everyone can enjoy premium apple.”
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