The La Casera Company Plc, makers of Nigeria’s leading Apple Carbonated Soft Drink has repackaged its flagship brand, La Casera Apple Drink, to reflect the new add-ons to the juice brand.
The new-look drink which now has more natural apple juice extract, becomes the only Apple Carbonated Soft Drinks (CSD) with real apple juice extract in Nigeria.
The company’s Managing Director, Mr Roland Ebelt, described the launch of the repackaged La Casera Apple Drink as a demonstration of the company’s forward-thinking prowess and commitment to consumers’ satisfaction.
He stressed that La Casera Apple Drink had consistently played a leadership role in the apple CSD segment for the past 16 years, while assuring stakeholders of the company’s commitment to ensuring that the brand maintains that leadership position, while also offering consumers a superior and original apple drink.
“La Casera Apple drink now wears a fresh new colourful and attractive look with real apple fruit indicating an increase in real apple juice content in each bottle. We have taken our time through research and a rigorous product development process to come up with a rejuvenated La Casera Apple Drink that is next to none” he explained.
The company’s Marketing Manager, Mr Bello Yusuf explained that the Nigerian CSD market commands a unique hold in the beverage sector of the economy with an estimated 49% of soft drinks volume sales.