The Managing Director of N.N.Fems Industries Limited, Mr Emmanuel Nwakanma has impressed on manufacturers the need to raise the bar in the area of quality assurance in order to engender trust in made-in-Nigeria goods.
According to Nwakanma, whose company produces of Apple and Ozone range of cosmetics and other related products, companies should raise the bar and never short circuit the production of top range products as inability to sustain qualitative product have overbearing negative effects on the consumers.
“Developing a culture of quality has positive effects on the organization and this explains why we need to have absolute focus on quality products.”
The economic recession according to him, provides a vantage avenue for manufacturing industries to engage in innovative and creative channels to make their products appealing and meeting the needs of the target audience.
He asserted that quality production increases the performance level and improves its service delivery which ultimately benefits the target audience.
He enjoined companies to develop a quality assurance policy that not only distinguishes the organisations but also enhancing superior value delivery to the consumers. The key elements of a quality assurance are customer focus which focuses on the specific needs of the consumers as well as determining appropriate parameters to meet such needs. It is also very important for everyone in the organisation to be thoroughly immersed in the quality policy of the organisation.