MTN has introduced a new LED board in Lekki to assist small and medium enterprises (SMEs) in Nigeria advertise their products for free.
The unveiling of ‘ManintheBox’ coincided with the formal re-launch of MTN’s Enterprise Business Solutions arm, otherwise known as MTN Business.
Chief Executive Officer, MTN, Rob Shuter, said ManintheBox is an avenue for SMEs to meet with MTN to discuss how the organisation can assist in enhancing their businesses.
Shuter said: “If you look at MTN business conception, you will notice we don’t only look at consumers, we also look at the man on the street. We have made a decision that look at small and large enterprises. This is what we are doing, this is talking to business people to ask; what can we do to help you, how can MTN help in making your business more successful? The first stage is the box, still outside, we are going to allow small and medium enterprises to go and advertise for free in this box. We want to see your businesses grow and flourish so come let’s talk.”
Chief Enterprise Business Officer, MTN, Lynda Saint-Nwafor, explained that the ManintheBox campaign symbolizes the organisation’s unwavering dedication and desire to help support business growth and transformation using a wide range of world-class business solutions, backed by cutting-edge technology.
She said most people are unaware of how MTN developed capabilities that enable them serve large enterprises, small enterprises and government sector, adding that the organisation is proffering solutions to enable them grow their businesses. She further noted that they have development capability, which will enable them develop and deliver technology solutions to help businesses achieve their objectives.
“What we tend to achieve is to let SMEs know that MTN is there to work with them, we do understand what kept businesses. We understand that business owners see technology as a distraction, many times with good reason. But we know that the right connectivity solution is a game changer and the foundation for future success, and so we would like to change that mind-set, by making technology and digital transformation decisions easier and more personal,” she said.