By Favour Ikede
Nigerian Breweries NB Plc, has finally launched in Nigeria the Tiger Beer brand from Singapore.
Speaking at the launch tagged #Uncage – the courage to challenge convention in Lagos, Portfolio Manager, International Premium, Tokunbo Adodo, said that the brand is to showcased the courageous and go-getting side of Nigerians, thereby encouraging consumers across all divides to ‘uncage’ the courage and the tiger within them in pursuit of their dreams and passions.
He said: “Tiger Beer identifies with the bold Nigerian, whose passion brings him a sense of purpose. It is for the man of courage, and will be anchored around creativity, and inspiring real stories of people living their potential, and making their mark.
“Tiger believes everyone has a tiger inside, which is why we uncage the courageous creative spirit of the young generation to help realize their true potential. It is only when you uncage your tiger, that we can uncage the world. Tiger Beer’s courageous spirit appeals to the trend-conscious consumer, and we know the new 45cl Tiger Lager Beer format is right up their alley.”