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PACE plans to market collegiate sports in Nigeria

PACE plans to market collegiate sports in Nigeria

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By Princewill Ekwujuru

PACE Sports and Entertainment Marketing said it has set plans in motion to market Higher Institutions Football League (HiFL), as it launches in Nigeria.

The maiden HiFL games are scheduled to hold from July 28, 2018 to October 27, 2018. The league has been zoned into the Atlantic Conference (South) and the Savannah Conference (North) for reasons of proximity and effective administration.

According to the Director, PACE Sports and Entertainment Marketing, Mr. Sola Fijabi, HiFL has been designed for the purpose of youth development in Nigeria through sports. HiFL will also place collegiate sports in Nigeria on the same pedestal as their counterparts in other countries that have recorded successes and build a strong ecosystem of young, home-grown football talents that may become invaluable for future national engagement.

“HiFL is designed to engage and showcase exciting sporting talents from tertiary institutions in Nigeria. HiFL is a part of a bigger body, which is the HiSL -Higher Institutions Sports League. The quest to establish this platform was borne out of the great desire to engage Nigerian youth. Presently, a significant number of this set of youths are in the universities spread across the country. These talents must be identified and nurtured for sustainability,” Fijabi said.

In his remark, the President of the Nigerian University Games Association (NUGA), Prof. Stephen Hamafyelto expressed his delight about the initiative and promised the support of the body.

“This initiative is long overdue. We need to engage our youths to better focus on their all-round development. HiFL’s format is brilliant with an even more interesting execution plan.

The post PACE plans to market collegiate sports in Nigeria appeared first on Vanguard News.

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