Maureen Ihua-Maduenyi
Propertymart Real Estate Investment Limited says the country’s housing deficit can be reduced through different models.
The company stated that the deficit had been made worst by the failure to address the issue, adding that waiting for the government appeared farfetched, which most Nigerians had realised.
According to the firm, following the success of the roll-out of its medium housing model with the Fairmont Estate, Arepo, Ogun State in 2017, it has introduced Fairmont Lekki, in continuation of its mission to be one of the foremost affordable housing solution providers in the country.
The firm stated that with its new offering, it also aimed to demystify the perception that middle class citizens might not be able to own properties in the Lekki axis of Lagos, which was why it decided to offer a land sale promo at Fairmont Sangotedo, near the Novare Mall at a cheap rate with easy payment options.
The Managing Director, Propertymart, Deji Fasuwon, said, “At Propertymart, we do not just believe in housing that meets subscribers’ needs, we also believe in interrogating the challenges at every point in the housing value-chain and providing credible answers, which meet the need of our customers.
“The Fairmont deal is therefore not different. With the Fairmont land sale in Lekki, we are steadily reversing the country’s housing deficit, especially in an area most Nigerians believe is out of their reach, the Lekki corridor.”
Fasuwon said though payment could also be made at once by those who preferred the one-off payment option, there was an opportunity for payment in instalments spread across a five-year period.
According to him, beyond access, the company is also pushing affordability as an edge of the Fairmont Lekki offering, given the fact that the land is also being offered at a cheap price.
Fasuwon stated that being a social enterprise, Propertymart believed in driving inclusion and access, to this end, arriving at the reduced price was more of providing a necessity than pushing for profit.
“Besides the fact that Lekki stands out as the new Lagos with a lot of infrastructure and economic projects earmarked for the area, such as the Free Trade Zone, the deep seaport, the airport, the refinery project and many others, the area stands out as a corridor for those seeking long-term value from real estate investments, so, the Fairmont land sale deal could not have come at a better time,” he added.
He listed other advantages of Fairmont Lekki to include absence of the traditional land grabbers and land speculators, as all legal documentation would be given out to buyers of land in the Fairmont scheme by Propertymart upon the completion of payment with no hidden charges.
The idea of the Fairmont, he asserted, was to create a luxury private community at a fast-growing location where quality was put into details with a perfect blend of urban and country living at an affordable cost.
He stated that the estate was also carefully conceptualised to give a well-planned environment with gardens, extensive walkways and modern infrastructure, putting into consideration serenity, splendour, security and space, which were part of the cares.
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