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PZ unveils Morning Fresh new bottle in Port Harcourt

PZ unveils Morning Fresh new bottle in Port Harcourt

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PZ Cussons brand, Morning Fresh, has unveiled its new bottle in Port Harcourt, Rivers State.

It said it is in a bid to increase demand at wholesale, retail, and distributor level of the premium brand.

It said in a statement that following its recent relaunch, the bestselling dishwashing liquid has been engaging in numerous activities targeted at engaging all stakeholders. Amongst these activities was the ‘market storm’ which held in Mile 1 and Mile 3markets in Port Harcourt.

Speaking about the in-market activation, its Brand Manager, Morning Fresh, Ahusimere Ejiroghene expressed delight at the turnout of the events.

She said: “We are delighted to re-introduce Morning Fresh in these markets. We have totally revamped the Morning Fresh brand, emphasizing on its premium look and feel, which is in line with our commitment to constantly innovate and evolve to exceed the expectations of the stakeholders in the country. The elegant transparent bottle delivers both functional and aesthetic value to our stakeholders, making the product stand out on shelves – we are confident that these stakeholders will take completely to our products and aid us in achieving our sales targets.”

Now featuring a new transparent bottle and a double-faced, one-sided label which is aimed at increasing the standout appeal and authenticity of the brand across all consumer touchpoints in an increasingly competitive market, Morning Fresh is now said to be ‘super-powered’ to provide more value for money through its superior grease-cutting performance. The new packaging also comes in its usual three usual options – Original, Zesty Lemon, and Antibacterial.

Morning Fresh has been in Nigeria for 25 years and has established itself as the No. 1 bestselling dishwashing liquid in the market, remaining relevant with consistent delivery on superior grease-cutting performance designed to tackle with ease, all food stains and providing squeaky clean results.

Present at the activation were veteran actress, Mercy Johnson, who engaged with the distributors, retailers, and traders alike. Also present at the in-market activations were members of the brand team which include Regional Sales Manager, East, PZ Cussons Consumer, Sunday Okereke; and Area Sales Manager, Morning Fresh, PZ Cussons Consumer, Sunday Ekpo who introduced the stakeholders to the new Morning Fresh which was unveiled last month.

 

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