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SPAR, Chivita win big at Marketing Edge awards

SPAR, Chivita win big at Marketing Edge awards

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Anna Okon

Leading Nigerian chain of hypermarkets, SPAR, and Chivita have emerged winners in this year’s Marketing Edge Brands and Advertising Excellence Awards. SPAR was announced as the 2018 winner of the Outstanding Retail Brand of the Year award.

The award presented to SPAR Nigeria was in recognition of its excellent service delivery and immense contribution to the Nigerian retail sector, a statement from the firm noted on Wednesday.

The Head of Marketing, SPAR Nigeria, John Goldsmith, was quoted as saying, “SPAR Nigeria is delighted to be recognised as the outstanding retail brand of the year. SPAR is deeply grateful to Marketing Edge, the organisers of the awards, for putting together a magnificent platform for brands to be recognised.

“We are humbled by this award and see it as an incentive to serve our customers better. It means a lot, especially to the members of staff; these are the people who have built the brands.”

He said that the brand’s philosophy, which was “My Nigeria My SPAR”, was a reflection of the firm’s total belief in Nigeria, adding, “We would continually provide quality products and services that will enhance the quality of lives of our customers. We will never relent in making meaningful contributions to retail industry at large.”

The statement listed other awards won by SPAR Nigeria as the African Quality Achievement awards and the Brand of the Year 2016-2017 award and the Supermarket Nigeria by World Branding awards, London.

In a related development, Chivita  emerged as the Outstanding Juice Brand of the Year at the 2018 Marketing Edge award.

According to a statement from the brand, this is the second time of winning the brand of the year award, having won first in 2016.

The statement described Chivita as a brand whose evolution and strategic drive for market leadership was fuelled by superior product quality, innovation, effective consumer engagement activities and an enviable brand loyalty.

The nomination of Chivita for the outstanding juice brand of the year award was a result of the assessment of the patriotic contributions of the brand to the growth, development and continuing evolution of the juice segment of the Nigerian fast-moving consumer goods industry.

The Chi Limited’s Managing Director, Mr Deepanjan Roy, was quoted to have said that Chivita had constantly innovated over the years by anticipating trends and focusing on consumer expectations to build a formidable brand.

“In line with best practices, we will continue to sustain the confidence consumers have reposed in Chivita as the preferred fruit juice brand for health, nutrition and refreshment, by ensuring the highest standards of product quality, and consumer benefits,” he said.

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