Standard Chartered launches new brand campaign

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Standard Chartered Bank has launched a new brand campaign to highlight its recent achievements and reiterate its commitment to the Africa and Middle East region.

Tagged, “No.1 Bank: Power your ambitions”, the lender said its domination of awards was backed by the wide-range of products and services for personal and business customers across the region.

In a statement on Wednesday, the bank said, “From financing major energy, telecoms, mining and infrastructure projects to growing businesses and building communities, Standard Chartered’s No 1 position is well-established.

“The ‘No.1 Bank’ campaign reiterates the bank’s top position across its diverse markets which include project finance, debt capital markets, wealth management, digital, private banking and Islamic banking.”

The bank listed some of its recent awards as Global Finance Best Regional Consumer Digital Bank for Middle East & Africa 2016; Project Finance International Middle East and Africa Power Deal of the Year 2016; Islamic Finance News Real Estate Deal of the Year 2016; and Euromoney Best Private Banking Services in Africa 2017.

The Regional Chief Executive Officer, Africa and Middle East, Sunil Kaushal, was quoted to have said, “2016 saw a turnaround performance for our AME business despite the diverse set of challenges faced across the region.

“Our in-depth local knowledge and extensive global expertise has enabled us to effectively demonstrate our position of strength in delivering our client needs.

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