Determined to checkmate the activities of quacks in the building and construction industry, the Nigerian Institution of Estate Surveyors and Valuers (NIESV) through its Faculty of Estate Agency and Marketing, has launched a Multiple Listing Site for members to have contact with buyers of real estate products.
At the unveiling of the website in Lagos, the chairman of the occasion, Emeka Eleh, an estate surveyor and valuer, described the initiative as worthwhile, noting that it is something that members have been expecting for a longtime.
He lauded the Faculty of Estate Agency and Marketing, a business division of NIESV for berthing the dream which, he said, would promote credibility in real estate transactions.
Speaking on the initiative, the chairman, Faculty of Estate Agency and Marketing, Sam Eboigbe, noted that the website is for NIESV members nationwide to advertise lands, and property in Nigeria and abroad. He stressed that the scheme would redeem the already bastardised name and promote easy identification of the core professionals who will render truthful service.
“We have decided to do things more professionall and efficiently to ensure that we serve our clients all over Nigeria. Here you are dealing with professionals who are regulated by law. If you engage with us directly, you won’t pay us fees. About 400 members are already registered on the platform. It will be beneficial to our clients and our members. We have codes to follow on the platform and if you don’t follow the codes, you will be disqualified”, he stated.
In a lecture, the Chief Executive Officer of Corporate Shepherds Limited, Idorenyen Enang, stressed that activities of quacks in the profession have made it difficult to differentiate between the professionals and those who are not supposed to be in the trade. He stated that what needs to be done at the moment is to identify and establish brand positioning as well as brainstorm on ideas and technologies that would turn the fortune of the business for good.
Delivering a lecture on the theme: Business Frontiers in the real estate industry, Enang suggested that what needs to be done is to identify and establish brand positioning and brainstorm on ideas and technologies that would make the profession more profitable amid the economic challenges.
“NIESV should build great brand, this must have staying power, authentic, and maintain consistency which is about building credibility that is communicated to everyone. You should not commoditise your profession but make it a brand. You must articulate a vision; define your value proposition, the unique value you’re offering to the clients, create a good identity, logo and communicate your brand with consistent value offering. Positioning is the way we want consumers to think and feel about our brand. NIESV needs to know that positioning is often the difference between marketing success and a failure. What makes a brand include; memorability, meaningfulness, likability, adaptability and protectability”, he stated
In his presentation on: “New opportunities, prospects, compliance and proposals”, a Principal Partner of Gbenga Olaniyan & Associate, Mr. Gbenga Olaniyan, explained that members should develop the types of property that the people require, offer flexible payment plan because of the market and form partnerships to consult for investment clubs.
He noted that some of the opportunities to explore include facility management, research, virtual office development, guaranteed rents, auctioneering, concessions in ‘A’ grade property letting, portfolio optimisation consultancy, among others.
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