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TLLM set to unveil Africa as new frontier for luxury market

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TLLM, branding, DARLING

Following a highly successful maiden event last year,  organisers of the annual The Luxury Lifestyle Market (TLLM),  scheduled for the month of February, this year, in Lagos,  have stated this year’s edition of the event would be used to explore new frontiers for luxury market in Nigeria.

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TLLM is a platform for curating brands from Nigeria and beyond that embody the essence of luxury.

This year, TLLM will host the “Modern Day African” edition, with a focus on presenting Africa as a new frontier for the luxury market while the event will include top vendors and also involve meet and greets with top influencers in the industry, just as shoppers will be treated to discounted prices, good food and drink, and great music.

Founded by Abisola Kola-Daisi, entrepreneur and Florence H Luxury Founder the TLLM 2019 event will connect shoppers to a carefully- curated selection of beauty, fashion and lifestyle brands at discounted prices.

The African luxury market is a new, albeit growing, industry with a rapidly expanding wealth class that displays the desire to spend on luxury brands.

According to the organizers of the event, the Global luxury goods sale is expected to reach approximately $405 billion globally by 2019, with Africa contributing significantly to this market, growing at a rate of 5.6percent per year according to the World Bank.

TLLM is positioning itself to fill the gap in the market for a growing demand for luxury within the continent, empower local luxury brands and challenge negative stereotypes about the potential for a formidable African luxury market.

The post TLLM set to unveil Africa as new frontier for luxury market appeared first on Tribune Online.

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