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United Capital Plc, a financial services group, has launched its new, improved online investment platform called InvestNow.
During its introduction in Lagos, the company, priding itself on being innovative and customer-centric, said it rolled out the platform as part of its retail strategy and unwavering commitment to excellent service experience.
The Group Chief Executive Officer, Mr Peter Ashade, said the platform was first released in 2014 as a securities trading platform but had gone through series of upgrades and improvements.
According to him, some of the new, unique products and features are the direct debit functionality, helping to make saving and investment easy for the customer, by allowing for direct transfer from the customer’s bank account to their investment account; the online wills, which allows users to create a will online; and zero account balance which allows customers to open an account without funding their account.
In addition to these unique features, he said the group launched a mobile app which would make investing even much easier and more accessible for the user.
He said, “We are extremely excited about this new upgrade. We are always thinking about how to make the customer experience better and InvestNow.ng really speaks to that. Our customers can now invest in our different products on the platform either through the website or with the app. You can buy mutual funds online; trade on the equities market; set up a trust; and even write a will.”
Speaking further about the portal, the Group Chief Information Officer, Mr Joseph Onyema, said that the various investment products were consolidated on the portal for ease.
He said, “A big selling point for us is that everything can be done with a single app. You don’t have to download several apps just to trade on the stock exchange, to buy mutual funds or to create a will. With InvestNow.Ng, you can have all your investments at a single point.”
According to the company, United Capital is committed to consistently creating value for its stakeholders and has expressed hopes that the new, improved platform will help drive financial inclusion by ensuring that more people have finance and investment solutions at their fingertips.
“United Capital is an integrated financial services group operating in four core business areas: investment banking; asset management; trustee services; and securities brokerage services,” the company said.
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