By Princewill Ekwujuru
VCONNECT, a Nigerian search engine and Nolands Tax recently hosted a business forum for SMEs in a bid to support development of entrepreneurship in Nigeria.
The forum with theme, “Leveraging Online Tools to Grow Your Business”, addressed some of the challenges hindering the growth of Nigerian SMEs. Business owners present at the event were also educated on how to leverage the new ‘Vconnect for Business’ platform to grow their business.
Speaking at the event, Head of SME Sales, VConnect, Vishal Tulsiani, said the business forum was organised to teach small and medium scale enterprise owners how to leverage and effectively use available online tools to grow their businesses in order to yield great returns on investments.
Tulsiani reiterated the importance of effective communication in business management. “Many businesses just want to be online, they know it’s good to have an online presence, but don’t know exactly what they want to achieve by being online or how to go about it. Some years back people did business based on referrals from friends and family but that is not the case now. Today, when in need of a product or service the first thing people do is go online,” he stated.
VConnect also used the forum to unveil its newly released websites services where businesses can create their own website with three simple clicks by creating their profiles to get a free one month trial. The interactive business forum enabled participants and business owners discuss concerns facing their businesses especially as relating to web presence. These concerns ranged from poorly built and low performing websites, tedious back and forth arrangements by developers, hindered access to information relating to websites and recurring charges by the developers for requested changes.
Others had to do with high cost of marketing and advertising.
The event which brought together diverse budding entrepreneurs from different parts of the country, had facilitators from Paga, Businessday, Seedvest and other small and medium scale entrepreneurs from across the country.