A 33-year-old man jumped off a waterfall Laguna Salto de Oro in Ecuador, where he got with a tourist group, in an adventure challenge.

A film crew working on a music video for local artist Don Day rushed to help him, but to no avail.

The man, namely Carlos Pontoon, was reportedly part of a tourist group.

Despite warnings, he jumped off the waterfall in an “adventure challenge” and died instantly.

The deadly stunt happened in the background of the music clip, filmed by local rapper Don Day (the stage name of Ecuadorian singer Diego Álvarez).

The shooting was stopped and the crew rushed to help, but in vain.

See the video, as posted by Don Day: