The British flag carrier, Virgin Atlantic Airways, has unveiled the biggest change to its economy cabin in over a decade with the launching of three new ways to fly, and a host of innovations on the ground and in the air.
The launching which fell in line with the decision of the airline management to invest £300 million investment in the comfort of its economy passengers will become a reality from Spring 2018 when customers will be able to choose to fly ‘economy delight’, economy classic’ or ‘economy light’ tickets.
This is just as the carrier has announced that 12 new Airbus A350-1000 aircraft will join its fleet from spring 2019 – offering unrivalled levels of comfort and reliability for customers, and a brand new economy cabin designed with Virgin Atlantic’s customers in mind.
The launch of three new ways to fly economy is part of a multi-million-pound investment in the cabin for the 21st-century traveller.
The economy delight will offer the UK’s leading economy product featuring a 34 inch legroom seat , free advanced seat assignment, and priority boarding/check.
The three new ways to fly will allow customers to choose the product that suits their budget and travel style but never compromise on inclusive food and drink, unrivalled service, and inflight entertainment.
“Economy delight will offer the leading economy product of any UK airline, customers will enjoy a seat with 34 inch legroom, priority check in and boarding as well as advanced seat assignment. economy classic will now offer free seat assignment – providing extra reassurance for families and groups that they can sit together. The new economy light ticket will always offer Virgin Atlantic’s lowest fare – making long haul travel affordable and accessible for millennials, and customers jetting off on city breaks”, the airline management stated.
Commenting on the development, Craig Kreeger, Chief Executive of Virgin Atlantic, said: “We’re unveiling the biggest change to our economy cabin in over a decade – launching three new ways to fly, and a host of innovations on the ground and in the air as part of a wider £300 million investment in our customers. We know that one size doesn’t fit all, and from spring our customers can afford to be choosy and still travel in the UK’s leading economy cabin.
The founder of Virgin Atlantic, Sir Richard Branson, Also declared: “When I started Virgin Atlantic I wanted to challenge the status quo and make flying amazing regardless of which cabin you’re in – and that’s still true today. We’re unveiling a multimillion pound investment to make Virgin Atlantic’s economy cabin the best of any UK airline and setting the bar for others to follow..
“Investing in additional economy delight seats at a time when most airlines are packing seats onto planes, Virgin Atlantic is investing in extra leg room. The airline is retrofitting its fleet to provide up to 36 economy delight seats on every flight – offering customers an even comfier journey with spacious 34 inch legroom.”
Besides the introduction of the new opportunity, all customers traveling in economy will continue to enjoy a three course meal plus complimentary drinks and snacks with a focus on supporting independent suppliers such as UK based Fairfield Farm Crisps, and the Grown Up Chocolate Company.
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