Why ‘The Wedding Party’ won’t make more money in cinemas after record-breaking party

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Selfie time, smiling time! Cast members of ‘The Wedding Party’ take a selfie. Credit: Filed

The Wedding Party‘s production success has suffered a setback just two days after hosting members of its cast and crew to a record-breaking party in Lagos.

Nollywood website, TNS, recently obtained pirated copies of the movie being sold on the streets of Lagos State, Nigeria.

In a country where majority prefer free or cheap stuff, the movie lovers, aspiring acts and critics wouldn’t bother going to the cinemas now that they can comfortable watch it at home or office.

As seen in Lagos: What ‘The Wedding Party’ pirated copy looks like. Credit: TNS
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The Wedding Party became the highest grossing Nigerian movie ever after earning nearly N500m since it was released in cinemas in December 2016.

It features prolific acts, including Sola Sobowale, Richard Mofe-Damijo, Adesua Etomi, Ireti Doyle, Hafiz ‘Saka’ Oyetoro, Beverly Naya and Somkele Iyamah.

READ: ‘The Wedding Party’ made so much money its cast and crew got paid twice?

Sellers of pirated CDs in Lagos trade an estimated 1,000 copies – about N1m if it’s watched in the cinemas – daily when it’s fully circulated in the state.

Nigerian movie producers who have suffered a loss at the hands of movie pirates include Kunle Afolayan (October1 and Figurine), Ayo Makun (30 Days in Atlanta and A Trip to Jamaica), Biyi Bamidele (Half of a Yellow Sun) and more from the Yoruba, Asaba and Hausa movie sectors.

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