Telecommunications services provider, Airtel Nigeria, got a standing ovation at the 2018 Africa Cristal Awards after receiving the biggest award of the event (grand prix) and three other accolades in the telecoms category for its SmartRecharge campaign.

Airtel’s SmartRecharge campaign themed Prayer Warrior (Amin) won the grand prix, grand Cristal and a gold medal while Monitoring Spirit (Whatchu Doing?) bagged a Silver award. According to the Chief Commercial Officer of Airtel Nigeria, Ahmad Mohkles, the awards reflect Airtel’s passion to connect with its major stakeholders in an emotional, tasteful, creative and innovative manner.
“As a key stakeholder in the society, we keep looking for innovative and creative ways to celebrate our customers, join in their successes and victories as well as empower them to fulfil their dreams and realize their full potentials.

“Airtel will continue to inspire narrative that will enthrone customers as kings just as we will continue to offer innovative and bespoke value offerings that will make life simpler, better and more enjoyable for telecoms consumers in Nigeria,” he said.
The Airtel SmartRecharge campaign relived love and child-mother bond through a storytelling approach.In the Ad, Iya Rainbow discovered that her son, Segun had sent her a Christmas hamper overflowing with goodies that gladdened her heart.

Knowing that her phone had been recently recharged with Airtel SmartRecharge albeit secretly by her son  she called him at the earliest sign of daybreak and pours her heartfelt prayers on him, never minding the ordeal this puts on Segun from dawn to dusk.

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