By Princewill Ekwujuru
Katunga Media, a frontline media Marketing Firm has signed a capacity building agreement with Brand Journalists.’
The partnership agreement was made at a press conference held at the Lagos Nigerian Institute of Public Relations, office, Lagos.
The agreement came consequent upon the strategic need to better equip Brand Journalists as they support Indigenous brands in their quest for market leadership.
In his speech, Founder of Katunga Media, Joseph Edgar said: “This capacity building exercise which would take place bi-annually for the next two years in the first instance would involve the exposure of attendees to up to date initiatives in areas like strategy, branding, advertising, PR and conflict management.
This has become imperative as a result of the increasing preponderance of social media and its characteristic seemingly uncontrollable nature in the effective management of brand reputation. “
“As part of the trainings, top players in the identified fields both local and international would be involved in knowledge and experience sharing sessions which would further expose participants to the very best of international practices in brand Journalism.”
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